In a recent edition of MarketingMag.Ca, they posted  news about the redesign of a wine bottle. Why was this so interesting to us? Well, as part of the redesign, they included a QR Code on the bottle.

What happens if you scan the QR Code on the bottle of wine?

“The microsite offers meal pairings, tasting notes, an invitation to visit the winery and a link to Chateau des Charmes’ main website, which is currently being redesigned.”

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