There is a great new article in Visit My Arkansas about their increased use of QR Codes. Over the past year, the Arkansas Tourism Division has proven to be one of the leading adopters of utilizing QR Codes on their printed materials.
This article does a great job detailing their expanded use — but it also tells a great story about why they are using the QR Codes. Here was one of my favorite quotes:
“By using the QR Code system, visitors can access a video which provides them with more details and instructions than we could ever place on a wayside. The message is available 24/7 and can be used anywhere that smart phones get reception.”