The InterACT Forum will take place one month from now — August 8th and 9th, 2010.
We are excited about this show for a number of reasons. For one, our CEO, John Foley, Jr., will be one of the featured speakers. But also, they have been doing a wonderful job using many channels to promote the show. They are using social media…. They are using give-aways… They are using print. And they are also using mobile marketing.
Below are pictures of a mailer that we received promoting the show. As you can see, QR Codes were used to help make the printed piece interactive. Upon scanning the code, people were taken to a personalized website where they could access more information about the show or simply click to register.
on July 8, 2010 at 12:42 pm
Tweets that mention QR Codes on the Mailer Promoting the InterACT Forum « QReate and Track (by interlinkONE, Inc.) — Topsy.com said:
[...] This post was mentioned on Twitter by interlinkONE and Paul Strack. Paul Strack said: Engage & Track. RT @QReateAndTrack: How the @InterACT_Forum is using #QR codes to promote the conference: http://bit.ly/cH0Ojj [...]