Macy’s recently introduced the “Macy’s Backstage Pass“. The Macy’s Backstage Pass is a new and creative way for Macy’s to use QR Codes along with SMS.  The Backstage pass provides Macy’s shoppers with fashion and styling tips  from celebrities. Shoppers can receive these tips and videos right on their smartphone.

To promote this new “Backstage Pass” Macy’s has started to post QR Codes on their stores windows and around their stores.

Below is a few picture of the QR Codes for the Macy’s Backstage Pass.