Thanks to CEO John Foley, Jr. for spotting the QR Code shown below recently.

This print advertisement was part of a coupon for the Baci brand. The coupon (which I cut off in the screenshot; it was below what you see) would get you 50% off your next candy purchase. But if you scanned the QR Code at the top of the Ad, you could be eligible to win a trip to Italy (more proof that QR Codes rock!).

Upon scanning the QR Code, people were directed to a mobile website where they could begin the process of registering for the contest. Here is a screenshot of that site: