“Honey, I need that direct mail piece from Victoria’s Secret!”

Upon saying those words to my wife this week, I received a look that screamed “you better be taking this to buy something for me… or else”.

Well, there was an “or else”. Victoria’s Secret had included a QR Code on their direct mail piece. As part of my duty to share examples of how companies are making print interactive to reach the mobile audience, I felt it was my obligation to test the QR Code and create a blog post about it.

Here is the back of the direct mailer:

Upon scanning the QR Code, people were directed to a mobile website where they could watch a video/trailer for the 2011 Victoria’s Secret Fashion Show.

There was also a link to “Shop Now” at the bottom of the site (I cannot tell you whether I clicked on that, so as to not ruin a potential surprise for Mrs. Pinto).