It was just last week that we excitedly shared news that eBay had opened up a physical storefront that would let people make purchases by scanning QR Codes.
Well, I am now just as excited to share news that Toys R Us has incorporated QR Codes onto their billboards to create virtual stores in New York City.
The folks at Mobile Commerce Daily have published a great recap of how the project has been implemented. Here are a few of my favorite highlights:
- The billboards with the QR Codes are are located inside of the JFK and LaGuardia Airports and along rail lines in NJ Transit stations.
- A QR Code accompanies each product that is presented on the printed billboard.
- People that scan the QR Codes are directed to mobile websites where they can make a purchase.
I think this is a great example of how QR Codes can be used properly — to bring benefits to the prospect/customer as well as the business.
