Does your company have a loyalty program or a rewards program that you want people to sign up for?
Sears has started using QR Codes on some of their signage to promote their rewards program, and I happened to spot them at the mall this week. The QR Code had very simple directions — “SCAN” — and it linked directly to their rewards site. There, people could learn more about the program and sign up as well.
Why is this a good idea? Here are two reasons:
The Busy Factor
Whether it’s a real thing or just imagined, many people do feel busier than ever before. While they are running around doing errands, the last thing may feel like doing is taking the time to find a pen and fill out a paper form.
The QR Code/mobile website option may satisfy the needs of that growing mobile audience who may prefer to do as much as possible through their smartphones.
Learn Now, Take Action Later
There is no doubt that a business would prefer that someone registers for the program as soon as they learn about. But this may not be possible for all people.
The QR Code response option gives people the ability to learn about the program while they are in the store, but it allows them to access the content on the mobile website at any point.
For example, they could scan the QR Code while they’re at the store, but they could wait until they are sitting down to actually visit the mobile website that it points to.
Below is a picture of the sign that included the QR Code on it promoting their rewards program.
on February 14, 2013 at 9:20 am
Oksana Alekseeva said:
How to create a customers’ loyalty program for your business app?
Loyalty programs are a way for the retailer to encourage the continued patronage of customers. They allow retailers to gather data on customer behavior in order to decipher trends, appropriately reward loyalty, and influence shopping behavior. Loyalty schemes take many forms. Little by little the customer rewards cards that clutter wallets are becoming a thing of the past, as retailers move from physical to digital forms of loyalty program member identification. It’s a smart decision. Especially QR code coupons are hot today. The ability of these odd and at the same time unique codes to store much information is impressive. Input any data type in them to show clients your locations, allow them to add you to contacts, watch videos, access your website and the most important option is to reward customers’ loyalty using them.
Want to learn more about creating loyalty programs using QR codes? Follow the link:
https://www.snappii.com/blog/articles/How_To_Make_Customers_Loyalty_Apps