As winter seems to have finally settled in here in New England, the usage of board games is certain to increase as people spend more time indoors.
And as much as I personally dislike snow, I am thankful that lousy weather led me to learn about the board game, Zero.
As you can see in the picture below, they have made print and packaging interactive by including a QR Code on the box.
Upon scanning the QR Code, people are directed to the website for the Zero game.
There, they can learn more about the game on their phones — whether it’s by watching a video, reading the rules, or connecting to one of their social networking profiles.
While there are certainly some things that they could have done better in executing this QR Code effort, I absolutely want to give them credit for taking this step. I think it’s a great way to try to reach the growing mobile audience as they seek to sell more of this product.