I just wanted to take a quick moment to highlight this example of incorporating QR Codes into a marketing effort.
The folks at H & H Graphics Group recently sent out the direct mail piece seen below.
The purpose of the mailer was to promote the direct mail services that they can offer to other companies… thus, they certainly would need to do as much as they could to use this piece to demonstrate best practices!
I am quite happy that they incorporated a QR Code onto this piece. They also did a number of other things very well — including other response mechanisms (phone and URL) for people who prefer to respond to the call-to-action via other channels.