The 2012 Owners Conference is an event that is put on by the folks at NAPL and NAQP. I’ve had the opportunity to attend it over the past couple of years, and I must say that the organizers do a great job of sharing content that can truly help a printer grow their business.
To promote this year’s event in Chicago, NAPL has incorporated QR Codes and mobile websites into their marketing initiatives. Of course, I am quite happy that they are using QReate & Track and iFlyMobi to accomplish those tasks!
Below is a picture of the back of the postcard that I received:
Upon scanning the QR Code, people are directed to a mobile website where they can learn more about the conference.
Today, the site provides supplemental information to help convince printers why they should invest the resources to attend this conference.
Here is a screenshot of the mobile site:
Kudos to NAPL for integrating print and mobile in their promotional efforts!
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