Thank you to Dena Woerner (Vice President of Grow Socially) and Katherine O’Brien (Senior Editor of American Printer) for sharing this QR Code in the Wild with us!
They brought it to our attention via a tweet that was sent during the NAPL/NPES Executive Briefing series.
As you can see in the picture below, AARP is using QR Codes to make their magazine interactive:
In addition to including the QR Code, it looks like AARP did a great job providing text and visual clues to help their audience learn what the QR Codes, how they could use, and why they’d want to!
Upon scanning the QR Code, I was directed to a mobile website where I could watch a video for Dallas. Here’s a screenshot:
Thanks to Dena and Katherine for sharing this one with us!
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