They brought it to our attention via a tweet that was sent during the NAPL/NPES Executive Briefing series.
As you can see in the picture below, AARP is using QR Codes to make their magazine interactive:
In addition to including the QR Code, it looks like AARP did a great job providing text and visual clues to help their audience learn what the QR Codes, how they could use, and why they’d want to!
Upon scanning the QR Code, I was directed to a mobile website where I could watch a video for Dallas. Here’s a screenshot:
Thanks to Dena and Katherine for sharing this one with us!