Thanks to MobileMarketer.com for putting together the excellent article. It highlights how Progresso brand has started using QR Codes in their recent marketing campaign in efforts to go mobile.
“General Mills’ Progresso brand is taking its first steps into mobile with a QR code campaign and a new website that uses responsive design to scale appropriately on mobile devices.
Recipe Starters is a new line of cooking sauces from Progresso developed with the intention of helping consumers to prepare a home-cooked meal. The idea of making meal preparation easier is carried through to the packaging for the new line, which features a QR code that can be scanned with a mobile phone to link users to 30 recipes.”