5 Benefits of QR Codes for Small Business

28 May 2013
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Each year more and more people are using smartphones. Over half of all Americans now have smartphones with more people using these devices than land lines and other mobile devices.  For marketers, the mobility of smartphones makes it possible to reach customers without any attachment to a specific location. QR codes play an important role in this process for many small businesses.  Are you still skeptical about QR codes? The following list details five benefits of QR codes for small business that will convince you to give them a try. It is important not to get overwhelmed with all of these strategies. Pick one or two that are most relevant for your particular company and build from there.

Benefits of Using QR Codes

Build customer relationships

Many businesses struggle to get customers to complete surveys about products. If they receive a survey in a store, most people are just not interested in taking them home to fill out later. QR codes give customers the opportunity to participate while they finish at the cash register, wait in line, or seated at a table in a restaurant. Customers appreciate the convenience, and businesses appreciate the rapid turnaround time. Don’t forget to tell customers how you will use their feedback. People want to know that their comments will be taken seriously. Small businesses can also use QR codes to gather business reviews for online sites such as Yelp. Many companies choose to offer incentives such as special discounts or free items for people who write reviews.

Get free promotion

QR codes allow people to “like” and “follow” a business quickly and easily without having to search for it later. Consider creating codes that link directly to Facebook pages and Twitter accounts. QR codes also allow people to “pin” your products, blog posts, and other website links on Pinterest. Many small businesses create their own Pinterest accounts to post pictures of products and services and other relevant industry information. One of the key aspects to success on Pinterest is high quality images. All of the pictures of your own products and services that you post should be good enough that potential and existing customers will want to share them with others.  The chances that your content will go viral increases when that content, such as videos, are high quality and shared appropriately on social media.

Boost website and blog traffic

It is always important to place QR codes, each with a clear goal and purpose, in convenient locations so people will take the time to visit your sites.  Offering something of value for your customers will help drive the kind of traffic you desire. For example, a restaurant may put QR codes on their menus with nutritional information about the dishes.

Cater to a local audience

There isn’t a better method for advertising local promotions than directly in front of a business. QR codes cultivate relationships with customers and, in a sense, bring them to you. The codes get them talking about your company, and with enticing incentives, these customers are more likely to become repeat customers. Discovering a great new company and then getting an immediate deal for one of their products or services is a sure way to get a new customer to share the story with friends and family. Many small businesses also use QR codes for local event registration. Don’t let people walk away without giving them the opportunity to register or at least get more information about the event. Make a flyer or poster with content that is visually appealing, and consider offering an incentive when people sign up for the event.

Build an email subscription list

Every small business should give all potential and existing customers a simple method for signing up for a company email newsletter. Although there are a number of successful methods for building lists, many companies make use of QR codes for subscription sign up. Newsletters allow new customers to stay connected to and learn more about businesses. In turn, they allow companies to further customer relationships and increase the chances of gaining return customers.

Low cost

You can signup for services that you cannot track results with for free, or for as little as $19 a month you can track the success of each code you create.

About the author:

Kristen Gramigna is Chief Marketing Officer for BluePay, a credit card processing firm offering different types of credit card terminal options. She brings more than 15 years of experience in the bankcard industry in direct sales, sales management, and marketing to the company and also serves on its Board of Directors.



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