Should Your Business Be Using QR Codes?

18 Feb 2014
by John Foley

Do your promotional materials need a QR code? There’s a lot of debate about whether QR codes are still relevant and the answer is yes – a QR code can be really useful for your business if done right. But how do you decide if a QR code is right for your promotional materials? Ask yourself these questions.

 

Does My Target Audience Engage With QR Codes?

To scan a QR code, your customers need a phone with a QR code scanner. While mobile phones are pretty ubiquitous these days, it’s worth doing your research to make sure your target audience are regular mobile users. Do they engage with brands using mobile technology? Do they have a history of engaging with your brand using mobile technology?

 

Can I Motivate Them To Scan My QR Code?

To find success with QR codes, you need to put some thought into how you are going to motivate your customers to scan your codes. Do they generally respond well to offers, surveys, or informative links? Incorporate those into your QR codes, such as “scan here to claim your bonus.” If they are particularly social media friendly, use QR codes such as “scan here to like us on Facebook.”

 

Can I Display My QR Code In A Convenient Location?

It’s not unusual to see QR codes pop up in all kinds of wacky locations these days, but strangely placed QR codes don’t help your cause. Your customer can’t scan a billboard while traveling at 75mph, or reach down to scan someone’s shoe. Place your QR codes in locations where customers are likely to stop and take the time to scan it, such as on a brochure or at your place of business.

 

QR codes offer a straightforward way to connect your business to your customers. The key to success is understanding your customers and placing QR codes in a way that is convenient and meaningful to them.

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