Make Your QR Code Destination Matter

26 Mar 2014
by Donna Vieira

Whoever said it’s not the destination but the journey that matters had never created a QR code campaign. When it comes to those little black and white boxes, destination is everything. If your destination isn’t interesting, easy on the eye and directly related to the act of scanning the code, you’re missing out on the opportunity to grab your customer’s attention. If you’re ready to implement QR codes in your business, remember to make the destination stand out, and make it count. Here are four ways to make it matter.

Make the Destination Matter

When your customer scans your QR code, make sure they are wowed by what they find. Whether that’s an unmissable offer, an informative video or a fun freebie, your QR code should lead somewhere with real impact. Now instead of looking run of the mill, your business stands out.

Don’t Forget Your Call to Action

If you want customers to scan your QR code, give them a reason. Write a call to action for your QR code, a sentence that entices your customer to scan. This will be much easier if your destination is worth talking about. For example, “watch our exclusive video right now” is much more compelling than “take a look at our homepage.”

Relate it to Real Life

QR codes give you an opportunity to get really creative with content that relates directly to the customer’s experience. A retail store could link their code to a discount coupon for use at the checkout. A restaurant could link to a wine list or video about the ingredients. A realtor could link to the floor plan of a house. Whatever your business, make your QR codes relevant to what is going on at the time of scanning.

Keep it Mobile Friendly

Your customer will be scanning the code on their phone, so make sure the destination is mobile friendly. Linking to content that won’t display well on a mobile device will make you look sloppy and uninterested in the customer’s experience – not an image you want to convey. Instead, delight your customer with mobile optimized content that is a pleasure to view.

QR codes are like treasure hunt clues that you can place throughout your marketing materials and products – but do plan their location and destination carefully. Make your customers feel like they’ve found a prize, and they’ll keep coming back for more.

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