Use a Mobile Website for Your Next Event

02 Sep 2014
by Donna Vieira

When you are drawing people to your event, you want them to be able to find out the latest news from wherever they are. These days, people are rarely far from their phones. Mobile websites are the perfect vehicle for event promotion. Here are a few ways to use them to maximize interest:

Integrated Maps

Make it easy for guests to find you by integrating maps and directions into your mobile site. The site’s user-friendly and helpful nature creates a positive relationship before they ever arrive, setting the stage for an exciting event. You can even use custom QR codes that conveniently send people directly to your event map. iFlyMobi makes it easy, even if you have no coding experience.

Mobile-Only Deals

Everyone likes to feel like they have the inside scoop. Offer discounts and perks that are only available through your mobile site. As guests share these deals with their friends, you increase interest in your upcoming event.

A bar, for instance, can offer a drink special that can only be accessed through a special mobile deal. Concert venues can offer automatic ticket upgrades or free promotional items to visitors who show that they’ve connected with the site through their mobile phone.

Live Blogging of Events

Promoting a multi-day event? Build interest and anticipation by updating your blog or RSS feed and delivering it right to your mobile site. Frequent pictures, announcements of new acts and short videos will make everyone wish that they were there.

You can even allow visitors to submit their own event pictures. It is easy to enable social sharing so that your visitors can instantly make their event photos and updates available on their favorite social networks and your mobile site. They’ll love the chance to get involved and you’ll have your own passionate street team at your service.

Mobile gives you the chance to reach out to your audience whenever you want and wherever they are. Use this powerful connection to amp up the excitement for your events and make them a success.

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