QREATE & TRACK BLOG

08 Feb 2016
by John Foley

Moving from Mobile Friendly to Mobile First: Part I

The following is an excerpt from my book, “Untethered Marketing: The Role of the Cloud and Mobile Communication.” To read the full book, please visit JohnFoleyJr.com/Bookstore. In today’s technology-centered world, it is simply not acceptable to consumers to have to access a standard website from a mobile device. They expect websites these days to be…

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14 Dec 2015
by John Foley

Google Now Tips for Small Business Owners

If you are a small business owner, you are probably conducting more and more of your business on your mobile device. Choosing a smartphone and then figuring out how to take full advantage of its capabilities can be daunting, but it can also make your work life run more efficiently. Google Now, the powerful personal…

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09 Nov 2015
by John Foley

Is Your Mobile Content Making a Visual Impact?

We live in a constantly connected world – one where Internet users (that includes your customers and prospects) regularly spend time online on a mobile device. It’s only smart to make sure your customers are going to love what they see on their smart phones. This isn’t just about responsive web design, important though that…

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13 Oct 2015
by John Foley

Tapping into Cross Media Marketing

It’s a loud, busy world out there. With so much information available, getting your voice heard is a challenge for any company. For mailing, print, and fulfillment providers, cross media marketing is really vital right now. A well thought out cross media campaign is one of the best ways to communicate any message clearly, consistently,…

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11 Aug 2015
by John Foley

How Brands Can Use the New Facebook Messenger

Facebook’s announcement of the Messenger Platform at the F8 developers conference in March opens up the Messenger app to developers and third-party apps. For marketers, this is something like a gold rush. Expanded Ramblings reports that currently more than 800 million people user the Messenger app. For the social-media savvy marketer, this new platform offers…

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10 Aug 2015
by Donna Vieira

5 Creative Ways to Use QR Codes for Marketing

Though QR codes have been around for the last couple of decades, they have only become popular and relevant in society within the last five years. According to Edison Research and Arbitron, 21% of American smartphone owners had scanned a QR code, as of 2013. This number has grown significantly in the last two years,…

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