interlinkONE Announces Updates To Its QReate & Track Product

May 1, 2013 – Wilmington, MA – QReate & Track, the QR code generating and tracking software created by interlinkONE, is announcing the biggest enhancement package to date.
“These updates are going to be a terrific benefit to our QReate & Track customers,” said John Foley, Jr., founder and CEO of interlinkONE. “The software has made [...]

A Free White Paper From John Foley, Jr.

How can you catch the attention of busy, mobile consumers? How can you get them to respond to offers before the opportunity is lost? The answer is quick response codes, or QR codes for short.
You’ve seen them before. They look like black-and-white puzzles or games boards. You may have seen them in magazine advertisements, on [...]

Mobile Marketing Webinar On 4/10

On Wednesday, April 10, at 1 pm EST, Grow Socially is hosting a webinar entitled “Under the Mobile Umbrella.”
Sales Executive Tom Barry and Marketing Execution Specialist Katie Sadlier will be talking about all things mobile, and how it can help your business.

Register Today!

John Foley’s Take On QR Codes In Untethered Marketing

The following is an excerpt from John Foley’s new book, “Untethered Marketing: The Role Of The Cloud And Mobile Communication.”

No discussion about mobile marketing is complete without mentioning 2D barcodes. One of the most popular of these is QR codes, square two-dimensional barcodes that when decoded by the phone, direct its browser to a website [...]

The Wrong Way To Use QR Codes

A recent article on Business Insider put forth some humorously poor examples of QR code marketing. Poor usage and education of QR codes have led some to believe that the tool itself is becoming obsolete. However, when used properly, QR codes are still driving relevant marketing interaction.
However, no one can defend these few uses.

Nothing Fishy About These QR Codes

Harney Sushi, a California sushi restaurant, is offering up your next tuna roll with a side of mobile technology.
According to environmentalleader.com, the restaurant has “launched a program that uses edible technology – served on the sushi – to provide diners with sustainability information about the fish.”
The article went on to say that, “Harney  Sushi’s will [...]

Volvo Trucks To Incorporate QR Codes

A post on Constructech.com announced the intention of Volvo Trucks to include QR Codes  to, “enhance the effectiveness of its remote diagnostic service.”

The article goes on to say that by April, “all new Volvo trucks will come factory-equipped with a unique QR code that is directly linked to the vehicle’s VIN number. By scanning the [...]

San Diego Health Club Goes Mobile

Do you use your smartphone at the gym? Angry Birds while you pump iron? Dialing up Uber black cars on the treadmill? Instagramming your swell?

One San Diego fitness club has seen this trend, and is intending to capitalize.

“The Sporting Club,” according to QRCodePress.com, “has just integrated technology using QR codes into its location by creating [...]

British War Memorial Incorporates QR Codes

According to an article from the Huffington Post, “special panels have been installed at First World War memorials enabling the public to use their smartphones to learn about the history of the service personnel who lost their lives.”
Over 100 panels are being places across the UK as educational tools to shed light on the events [...]

QR Codes Across The Globe

QR Codes have been doing a bit of globetrotting lately.
The Codes have been spotted in Rio de Janeiro and China, reaching audiences in an entirely new way. First, let’s stop in Brazil. An article in the Telegraph covered the appearance of rocky codes on sandy beaches.
The city of Rio built QR Codes into the pavement [...]