If you will be attending as well, I’d greatly encourage you to swing by the Grow Socially and interlinkONE booth (booth #3802). We will be demonstrating how Grow Socially and interlinkONE’s online marketing solutions can help you to create awareness of your services, generate more leads, and close more sales and of course QR Codes!

We have created a custom mobile website for this event so take out your smartphone and scan the QR Code below to learn more about the conference.

Can’t wait till September?

LabelExpo Americas will be here before we know it. However, I’d like to show you how we can help you succeed today!

Webinar:
On May 23rd, we will be hosting a very special webinar for Tag and Label Printers. The title is “How Social Media Can Help You Grow Your Print Business“.

Registration is free! Register today to reserve your seat >>

White Paper
We have a free White Paper that is full of marketing ideas and inspiration!

Download our free White Paper, “5 Ways to Grow Your Tag and Label Print Business with Online Marketing” today.

Not in Spain! Ferrocarrils de la Generalitat de Catalunya (Catalan Government Railways) has placed QR codes with links to the first chapters of popular novels on its trains as part of the National Reading Plan, with the aim to encourage citizens of Spain to get into a good book.

To read the rest of the article click here

Here is a photo of inside the railway car featuring the novels with the QR Codes next to them.

I received this direct mail piece the other day that was promoting the Epilepsy Foundation’s donation program. This year, there are 3 ways that you can donate — call, go online, or scan the QR Code!  The QR Code linked to the donation schedule site where you can schedule a pick up date for your donation.

Below is a picture of the direct mail piece.

Below are a few pictures of the pamphlet that Kelly brought back to us.

Thanks again Kelly for this great find!

The folks at H & H Graphics Group recently sent out the direct mail piece seen below.

The purpose of the mailer was to promote the direct mail services that they can offer to other companies… thus, they certainly would need to do as much as they could to use this piece to demonstrate best practices!

I am quite happy that they incorporated a QR Code onto this piece. They also did a number of other things very well — including other response mechanisms (phone and URL) for people who prefer to respond to the call-to-action via other channels.

Some of the great things that you can do with custom QR Codes include incorporating your company’s logo, creating QR Codes with different colors to reflect your brand, track the scans that your custom QR Code receives, and much more.

Would you like to learn more about this new service? Click here to get started today >>

Below are a few examples of custom QR Codes:

Below are some of the QR Codes that John saw while in Germany.

Unless you live under a rock, these days everyone is talking about Pinterest! So we are happy to announce that interlinkONE is on Pinterest! Our Pinterest boards are full of fun things such as “behind the scenes” office photos, helpful marketing tips, “things we love”, plenty of QR Code examples and so much more! So if you are on Pinterest and want to see what we are “pinning” feel free to follow us by clicking here.

Happy Pinning!

When used properly, I absolutely believe that can be true! If marketers apply sound fundamentals — including providing a relevant, mobile-optimized experience and giving customers & prospects something that truly benefits them — then QR Codes can absolutely be an effective response channel.

Here’s a great video that demonstrates how one unique QR Code campaign has helped a company generate sales.

If you have a moment, you can watch it below:

One of my favorite parts about this story is how they focused on the business objective first!

In this case, they wanted to increase sales during a certain hour.

Once they clearly identified the objective, then they chose what marketing channels they would use.

In many other cases, we have seen companies get that process backwards. They may hear about a channel such as QR Codes, social media, personalized URLs, etc. and decided that they “must use it in their next marketing effort”. They make that decision without figuring out if that channel makes sense for the target audience or for whatever their offer is.

Here’s hoping this video helps to inspire marketers everywhere to effectively incorporate QR Codes in places that help them to generate sales!

Photo Credit

But while he’s there, he is also on the hunt for QR Codes!

John sent us a picture of the printed piece below: