Over the past few weeks, the Detroit Red Wings have received some great publicity regarding their inclusion of QR Codes into their programs.
Along with using the QR Codes to help make their printed materials interactive, they are setting an example in regards to educating people how to use the codes.
During the games, a video is being played on a digital billboard that shows what people need to do to scan the bar codes, as well as why they should make the effort.
There is a nice post on the Digital Signage Insights blog that provides a bit more details… It also includes a link to the educational video.
