QR Codes Take Over the Sunday Newspaper, Thanks to Canada

07 Jun 2010
by John Foley
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QR Codes made a big statement through a few major U.S. Cities over the weekend.

If you happened to see the New York Times, LA Times, Chicago Tribune, the Boston Globe or the San Francisco Chronicle, you may have noticed the “This is Canada” campaign.  QR Codes were used throughout the printed materials to help people interact with the information provided. Some of the QR Codes directed people to videos while others allowed people to access special offers, all via their mobile phones.

There is a great write-up about the campaign in today’s edition of Mobile Marketer. Click here to check it out.

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