FOX Broadcasting has recently announced that they will be using QR Codes to deliver content to people on their smart phones.
They’ve built a site that provides plenty of information on how people we able to utilize them.
Here’s how they plan on using them:
Gain instant access to content for FOX shows via the FOX CODES. Also known as QR codes, or quick response codes, the two-dimensional bar codes offer a unique way for you to get content on the go by using your camera-enabled, internet-ready smartphone. Any time you see a FOX CODE, scan the code with a QR scanner and you could get insider content, videos, first-look photos, show secrets, behind-the-scenes footage or exclusive cast interviews-all of which will appear instantly on your smartphone.