Mobile Marketers recently published an article from our CEO, John Foley, Jr., titled “How to Measure QR Codes to Determine Customer Behavior”.
“As QR codes gain traction in the United States and marketing departments embrace the technology in new campaigns, the need to measure their success becomes even more important.
Once you take the plunge and add QR codes to your printed materials, implementing procedures to measure the code’s success is the next step.
To read the rest of the article from John Foley, Jr. on Mobile Marketers click here
