QR Codes for charity: Water

19 Oct 2010
by John Foley
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charity: water is a non-profit organization whose aim is to bring clean and safe drinking water to developing nations. I first heard about them last year, but since my initial introduction, I’ve seen promotional materials for their cause in quite a few places.

In early October, I saw the print advertisement above in Advertising Week. The advertisement is certainly dominated by a QR Code.

If you scan the code, you are directed to charity: water’s Facebook page.

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