Hospital Enhanced Their Print Ad With QR Codes

05 Nov 2010
by John Foley
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While going to the hospital is usually never exciting, we were excited to see how the Middle Tennessee Medical Center was using a QR Code on one of their most recent marketing pieces.

“The print ads feature a photo of the hospital building and a little blurb about the organization’s specialties. But in the bottom right corner of the ad, there is a small square box containing a scramble of black and white shapes. Though it may look out of place, this QR code—a two-dimensional bar code—can enhance consumers’ experiences with traditional advertising.”

To read the rest of the article and to see the Ad featuring the QR Code click here.



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