There is usually no reason to get all excited when the phonebooks are dropped on your door steps every 6 months or so… But this time was different. I took the phonebooks out of the plastic bag just to throw them in the usual “catch all” draw but when I looked over the cover I spotted something pretty exciting. It was a QR Code right on the front cover! When scanning the QR Code it brought me to a mobile directory site for the phonebook that I could search anything and everything that I would usually but it was right on my phone instead of flipping through all of the regular phonebook pages.
Another neat thing is that they have placed QR Codes on some of the ads in the book too.
Below is a picture of the phonebook cover featuring the QR Code.