QR Codes Used by Barefoot Wine For In-Store Promotion

13 Jan 2011
by John Foley
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The truth is, it’s not like I really needed another excuse to visit my local liquor store. (Aside from being a fan of Bud Light, my wife likes to tease me that I have a crush on one of the employees there).

But, I found one!

The in-store promotion (pictured above) from Barefoot Wine includes a QR Code. I think that they did a nice job providing a compelling call-to-action, as well as educating people on how to use the QR Code.

With the continued rise of smartphones being found in the pockets of consumers, I do think that we’ll see more QR Codes used in in-store promotions such as this one.



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