The truth is, it’s not like I really needed another excuse to visit my local liquor store. (Aside from being a fan of Bud Light, my wife likes to tease me that I have a crush on one of the employees there).
But, I found one!
The in-store promotion (pictured above) from Barefoot Wine includes a QR Code. I think that they did a nice job providing a compelling call-to-action, as well as educating people on how to use the QR Code.
With the continued rise of smartphones being found in the pockets of consumers, I do think that we’ll see more QR Codes used in in-store promotions such as this one.