Article on QR Codes in the Hartford Business Journal

04 Mar 2011
by John Foley
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There was an informative article in the Hartford Business Journal this week about the growing adoption of QR Codes across many verticals.

The article highlights a number of great points:

  • Consider the demographics of your target audience. If it’s likely that they have smartphones, then QR Codes might be a perfect way to reach them
  • QR Codes can serve as a simple, but powerful call-to-action
  • Don’t overlook the importance of being able to track the scans!

Check out the full article here >>

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