There was an informative article in the Hartford Business Journal this week about the growing adoption of QR Codes across many verticals.
The article highlights a number of great points:
- Consider the demographics of your target audience. If it’s likely that they have smartphones, then QR Codes might be a perfect way to reach them
- QR Codes can serve as a simple, but powerful call-to-action
- Don’t overlook the importance of being able to track the scans!