I received the following mailer from the United States Postal Services (USPS) this week. Yep, it contains a QR Code!
I think that they did a number of things that worked very well:
- The QR Code points to a mobile-optimized websites
- The QR Code points to a personalized URL
- They offered other response mechanisms, including a BRC and a printed Personalized URL
- They provided instructions on how someone can use the QR Code
With the USPS is using QR Codes, I think it will help spread the word about their potential to a lot of people quickly.
