How the USPS is Using QR Codes

17 Mar 2011
by John Foley
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I received the following mailer from the United States Postal Services (USPS) this week. Yep, it contains a QR Code!

QR Codes from the USPS

I think that they did a number of things that worked very well:

  • The QR Code points to a mobile-optimized websites
  • The QR Code points to a personalized URL
  • They offered other response mechanisms, including a BRC and a printed Personalized URL
  • They provided instructions on how someone can use the QR Code

With the USPS is using QR Codes, I think it will help spread the word about their potential to a lot of people quickly.



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