Don’t Squeeze the Melons!

05 Apr 2011
by John Foley
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QR Codes and Retail: Drive people from the printed piece to the web

If you have a second, I’d like you to imagine the following scenario:

It’s late summer and the melons are piled up in the produce section at the supermarket. You’re standing there – a cantaloupe in each hand. How do you pick just the right one – the ripe one?  Squeezing those melons isn’t going to tell you.

If you’re one of the millions of adults with a handy-dandy smart phone tucked in your pocket or bag, you’re in luck. And chances are you are: 9 out of 10 adults in the US have at least one mobile device, and almost half of those are smart phones.

So how is your phone going to choose a melon for you? On the sign, there in the corner – see the code that resembles a checkerboard? That’s a QR code – a “real time hyperlink” to the Internet.

Scan that code with your phone, open the YouTube video it takes you to, and you’ll get instructions direct from experts.

Looking to Provide this Experience in your Retail Store?

If you are looking for ways to create a similar interactive experience for your customers, here is one way that you can do it:

  • Get out your mini-cam and record your “in-house” expert offering instructions on selecting the perfect melon.
  • Publish the video on YouTube.
  • Use the YouTube link to make a QR code label to add to your shelf or bin tag here at QReateandTrack. (Green is a nice color for the produce section, don’t you think?)
  • Stand back and watch your customers learn more and buy more.


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