QR Codes and the World of Financial Services

06 Apr 2011
by John Foley
Comments are closed

I just wanted to share this article from BtoB magazine on how a company in the financial services industry is using new channels in their marketing efforts, including QR Codes.

The article is “Close-Up with Martha Willis, CMO, OppenheimerFunds“.

This article discusses a specific campaign that they ran using these 2D barcodes. The goal was to drive people to a video on their website. Here were the key statistics:

  • 20,000 people watched the video
  • The QR Code was responsible for 1,000 of those views

The article contains additional details on how they’ve succeeded by making their printed materials interactive. If you have a second to check it out, simply click here >>

Copyright © 2024 interlinkONE, Inc. QR Code is a Registered Trademark of Denso Wave Corp.