I just wanted to share this article from BtoB magazine on how a company in the financial services industry is using new channels in their marketing efforts, including QR Codes.
The article is “Close-Up with Martha Willis, CMO, OppenheimerFunds“.
This article discusses a specific campaign that they ran using these 2D barcodes. The goal was to drive people to a video on their website. Here were the key statistics:
- 20,000 people watched the video
- The QR Code was responsible for 1,000 of those views
The article contains additional details on how they’ve succeeded by making their printed materials interactive. If you have a second to check it out, simply click here >>
