Finish Line Shoe store using QR Codes

10 May 2011
by John Foley
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QR Codes can be used to share all sorts of useful information in many different ways. Over the weekend while shopping for some new sneakers I stopped into Finish Line and noticed that they are doing the “15 Day Test Run” challenge. As part of their marketing for this campaign they placed QR Codes on each of the shoes marketing collateral that are a part of this challenge. Each of the QR Codes link to a brief description of each shoe and what the shoe is best for whether it be running, fitness, comfort and so on.

Below is a few pictures that I took at the store of the display.


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