Businesses are always trying to figure out new ways on how to promote their companies appearance at trade shows and conferences. I recently saw a billboard at the airport that featured a QR Code on it in efforts to promote the companies appearance at an up coming conference. Bristol-Myers Squibb used QR Codes in their Marketing efforts to promote their booth at the show. When scanning the QR Code it links to the location of their booth. This is just one of the great idea’s for using QR Codes in your marketing efforts.
Below is a photo of the billboard and also a screenshot of the mobile page that the QR Code links to.