Marketers, QR Codes, and Buzz

22 Jun 2011
by John Foley
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BtoB Online recently published this headline from the DMA All for One conference: “2-D barcodes all the buzz“.

If you’ve been using QR Codes recently on your own printed materials or simply looking for them in magazines, newspapers, and other media, I’m sure you’ll agree that headline is not too much of an exaggeration.

As smartphone ownership levels continue to rise, the use of QR Codes to reach that mobile audience should also rise accordingly.

If you are a print, mail or marketing services provider, the fact that 2d barcodes are creating a buzz should be a welcomed opportunity 🙂



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