QR Codes and Mobile Websites: Relay for Life Event

03 Jul 2011
by John Foley
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QR Code Printed out for Relay for Life event promotion
Tom Barry is an employee of Grow Socially, which is a company that is very much integrated with interlinkONE.

Along with being a very energetic person inside the office, Tom is also very involved in community affairs.

He recently participated in the Relay for Life event in Wilmington, MA.  Here’s a description of what the event involves:

At Relay, teams of people camp out at a local high school, park, or fairground and take turns walking or running around a track or path. Each team is asked to have a representative on the track at all times during the event. Because cancer never sleeps, Relays are overnight events up to 24 hours in length.

To help promote the event, Tom created and printed flyers and distributed them around town. To reach the growing mobile audience, he included a QR Code on the printed piece. The QR Code directed people a mobile website that provided more details about how people could get involved with the Relay for Life event.

Below is the QR Code that Tom used on the flyer:

QR Code for Relay for Life Event in Wilmington, MA. Points to a mobile website built with iFlyMobi



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