QR Codes on Direct Mail Pieces

08 Jul 2011
by John Foley
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With the USPS Mobile Barcode Discount officially here, I am absolutely excited to see how many more QR Codes start appearing in my mailbox.

Well, if the latest news and video from DirectMarketingIQ is any indication, there should be a noticeable increase.

As mentioned in the video, DirectMarketingIQ has seen a tremendous increase in the number of mailers that have incorporated QR Codes over the past 6 months. In fact, the number has nearly doubled!

During the video, Ethan does a great job of demonstrating ways that various verticals can incorporate QR Codes successfully on their direct mail pieces. I hope that you find some inspiration too!

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