Special thanks to @Stolin1 for sharing this QR Code with me. He saw this ad in the Media Program at a Golf Outing that he participated in.
Since the outing occurred, the URL where the QR Code pointed to has been modified. But at the time around the Golf Outing, people that scanned the QR Code were directed to a mobile website that said “Give us your email address and we will donate a $1 to the charity cause” (in this case an animal shelter).