Our company was fortunate to have a number of interns work inside of the interlinkONE office this summer. Along with helping us in sales, marketing, and development, some of the high school students were also the recipients of direct mail pieces from colleges that were recruiting them.
Below are pictures of one of the postcards that was received. There is a QR Code on the back. While we wish the QR Code directed people to a mobile website (it currently points to the normal school website), we still are encouraged to see schools reach out to high-school students with QR Codes… many of whom may be smartphone owners.