Product Demonstrations via Printed Flyers and QR Codes

03 Sep 2011
by John Foley
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Here is a great example of how a technology company could use QR Codes to demonstrate their products via advertisements. While a list of benefits & features and great screenshots can still be very important, a QR Code can make it very easy for someone to watch and experience what the product could do for them via a video.

Here is a picture of a flyer that was found in the Boston Business Journal magazine:

Carbonite Flyer with QR Code that points to mobile website, video , and product demonstration

Here is a picture of the mobile website that people were directed to:

Carbonite: Mobile website and video which is displayed after the QR Code is scanned.



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