I had the opportunity to attend the 2011 Life is Good Festival in Canton, MA recently. I must say — the organizers behind this event rock. They chose a perfect venue, they booked some excellent bands, and the overall atmosphere both days was spot on.
In addition to all of those good things, I was also quite happy to see QR Codes throughout the festival.
The picture above was taken outside of the booth that Stonyfield Yogurt had set up. I think they did a great job of using print + QR Codes to attract attention… and to deliver an important message.