QR Code Case Study from Applebee’s

28 Oct 2011
by John Foley
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When my wife asks me where I want to go out for lunch/dinner/drinks this weekend, I am going to have a hard time answering something other than Applebee’s.

Why, you might be asking? Well, after reading their QR Code success story on Mobile Commerce Daily, I certainly want to give them some business 🙂

Here are a few highlights from the story:

  • They used QR codes on tabletops to promote its quick lunchtime service
  • The mobile/print initiative was part of a multichannel campaign
  • They considered their audience — where they would be, what they would be doing (sitting at a table & most likely looking at their phones!) — before adding QR Codes
  • They have credited this effort with boosting lunch sales by 9.8 percent

Click here to read the full article >>

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