Extending the Learning Experience with QR Codes

02 Nov 2011
by John Foley
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I wanted to share one more usage of QR Codes from PCC Natural Markets that caught my attention.

At the end of a recent article on nutrition, they included a QR Code that directs people to a podcast where they could access more information.

PCC Natural Markets: Learn More Podcast - via a QR Code

I think this is a great example of a few things:

  • Using QR Codes to provide value to your audience
  • Using QR Codes to make your printed materials interactive
  • Using QR Codes to create awareness of the content you provide in multiple channels

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