Blockbuster Using QR Codes to Promote Social Networking Sites

03 Nov 2011
by John Foley
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Lately, I have not been reading as much as I should be. Sure, I’ve been scooping up books left and right at conferences and at my local Used Book Superstore. But I’ve been slightly addicted to renting movies through Blockbuster’s Online Program.

Thus, twice a week I’ve been seeing a new item in my mailbox that contains my latest “free-time stealer”. Well, I must say that I am quite impressed that Blockbuster has incorporated QR Codes into their direct mail pieces.

The QR Codes drive people to two of Blockbuster’s social networking sites, for Facebook and Twitter.

Blockbuster Envelope with DVD.. and QR Codes that point to their social networking sites

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