I must send a Thank You to Kevin Keane of IAPHC fame for alerting me to this.
This video demonstrates how Samuel Adams used QR Codes for a recent holiday promotion.
Take a quick moment to see how print and mobile were successfully integrated to achieve business objectives:
I think that the video does a great job of demonstrating a number of things, including:
– How creative folds can be used to convert print into dynamic containers of information
– How QR Codes can be used to make print interactive and to engage to with the mobile audience
– How mobile + print can help a company increase sales!
Of course, we must say that we have been fans of QR Code coasters for a long time. Here’s one that we created for interlinkONE’s marketing efforts.
