The Sam Adams QR Code Coaster

04 Jan 2012
by John Foley
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I must send a Thank You to Kevin Keane of IAPHC fame for alerting me to this.

This video demonstrates how Samuel Adams used QR Codes for a recent holiday promotion.

Take a quick moment to see how print and mobile were successfully integrated to achieve business objectives:

I think that the video does a great job of demonstrating a number of things, including:

– How creative folds can be used to convert print into dynamic containers of information

– How QR Codes can be used to make print interactive and to engage to with the mobile audience

– How mobile + print can help a company increase sales!

Of course, we must say that we have been fans of QR Code coasters for a long time. Here’s one that we created for interlinkONE’s marketing efforts.

Photo Credit

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