QR Code Used on Packaging for Board Game

23 Jan 2012
by John Foley
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As winter seems to have finally settled in here in New England, the usage of board games is certain to increase as people spend more time indoors.

And as much as I personally dislike snow, I am thankful that lousy weather led me to learn about the board game, Zero.

As you can see in the picture below, they have made print and packaging interactive by including a QR Code on the box.

Zero: Board Game with a QR Code on the packaging

Upon scanning the QR Code, people are directed to the website for the Zero game.

There, they can learn more about the game on their phones — whether it’s by watching a video, reading the rules, or connecting to one of their social networking profiles.

While there are certainly some things that they could have done better in executing this QR Code effort, I absolutely want to give them credit for taking this step. I think it’s a great way to try to reach the growing mobile audience as they seek to sell more of this product.

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