Learn About Mobile on Direct Marketing Day

02 Mar 2012
by John Foley
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Direct Marketing Day @ Your Desk: Conference Logo

On March 15th 2012, our CEO John Foley, Jr. will be speaking during the Direct Marketing Day @ Your Desk virtual conference.

This event, which does not require any travel and comes with free registration, promises attendees “up-to-date, essential info about the hottest direct marketing topics”. And as I’m sure you would agree, mobile is certainly one of the hottest topics in the worlds of marketing today!

Click here for more details on the Direct Marketing Day @ Your Desk Conference >>

Details of the Presentation from John Foley, Jr.

Here are a few details regarding the presentation that John will be delivering:

Date: 3/15/2012

Time: 1:50 to 2:30 PM

Title: QR Codes vs. 2D Codes vs. NFC — How They Work, Why They Don’t and the Suitable Markets for Each

Description: QR Codes and other technologies that link real-world print marketing to the mobile web have been the hottest idea in marketing since DMA 2010, and it went from bake to broil when the U.S. Postal Service ran it’s “Summer Sale” on them last year. Now the USPS is planning to run another summer sale on 2d codes in 2012, but many marketers still have only limited understanding of the technology and viable options for implementing it.

Come to this grounded session to hear the realities of 2D code and NFC usage, including:

  • What’s the difference between a QR Code, Microsoft Tag, SnapTag and NFC (which stands for Near Field Communications, and may be the next big thing on the horizon)?
  • Which technologies are actually being used, and which are just hype?
  • How are they being implemented?
  • Who’s having success with them?
  • What are customers actually responding to and what are they saying about it?
  • What’s the future hold for mobile marketing?

Register for this event today!


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