Thank you very much for print industry legend Kevin Keane for giving us the heads-up on this application of QR Codes.
If you have a moment, watch the video below to see how one farm in France has incorporated QR Codes. Yes, they have painted them on their cows!
But the overall goals of this effort are similar to what many marketers strive to do: connect with the emerging mobile audience, generate awareness, and provide more information about their products & services.
