Longchamp using QR Codes on a Mailer

07 Mar 2012
by John Foley
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I received a direct mail piece the other day and thought I would share. The piece was from the purse and luggage boutique, Longchamp and it was to promote their Spring-Summer 2012 collection. As excited as I was to see that they have new purses, I was just as excited to see that they are now using QR Codes! Below is the entire direct mail piece.

The QR Code linked to their site where you can view the new collection as well as watch the short movie that they are promoting on the card above.

[Happy to see that they included their logo into the QR Code as well as making the QR Code a color]

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