QR Codes and Library Programming

22 Mar 2012
by John Foley
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I read a great story about QR Codes, direct mail, and history the other day… and I wanted to make sure that you saw it too.

The article, “QR Codes Extend Library Programming“, highlights how a library in Colorado Springs has incorporated QR Codes into one of their promotions.

I don’t want to steal too much of their thunder (click here for the full article), but here are some of the highlights:

  • A postcard was sent out to 2,000 people that invited them to a video premiere.
  • The QR Code on the postcard directed people to a trailer for the movie.
  • The library shared stats as to how many people saw the postcard and scanned the QR Code!

Read the full story here >>


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